AMPlifica is an impact accelerator created by the Metropolitan Area of Oporto and supported by MAZE, born from Calouste Gulbenkian Foundation.
The re-branding concept was to represent the verb “amplify” in the brand’s identity, represented by the semi-circumferences, thus maintaining a young, dynamic and colorful aesthetic. This idea is also reinforced by the prominence in the letters AMP, which at the same time makes reference to the Metropolitan Area of Oporto.
For this project we also developed the brand book, website and various graphic design and communication supports.
Logo animation by @Bastien.Roque